Marilyn is a creative agency in Melbourne. For over 15 years, we’ve used strategy and great design to help brands tell their stories and solve businesses’ stickiest problems.
We like to become a part of the furniture – if your furniture was really clever and went home at the end of every day. We ask a million questions, explore heaps of weird left-turns and float dozens of ideas until we settle on whatever will get your message seen and heard in crowded and noisy markets.
It sounds like a bit of a cliché to say, ‘No two jobs are the same’, but there’s truth to it. We go in fresh to every project, get tactical when deadlines are tight, and dive even deeper when long-term projects are put in front of us. We want you to trust us to get it right, and sometimes that also means trusting us to wander into the edges of your brief and come back with something a bit left-of-centre. Structure and processes get stuff done, and bravery and flexibility make it fun.
Services
Mac Forbes
The approach to Mac’s identity and labels was respectful of where the brand had been, while bringing it into line with his innovative approach and striking the delicate balance that all good wine does between consistency and creativity. The logotype built on a classic typeface, subtly altered to introduce an unexpected fresh take on tradition.
The labels are a single-minded and crystal-clear representation of the brand and what’s in the bottle. In keeping with the core brand idea, the brief was to convey the personality and process of each wine while maintaining cohesion and recognition.
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