Marilyn is a creative agency in Melbourne. For over 15 years, we’ve used strategy and great design to help brands tell their stories and solve businesses’ stickiest problems.

We like to become a part of the furniture – if your furniture was really clever and went home at the end of every day. We ask a million questions, explore heaps of weird left-turns and float dozens of ideas until we settle on whatever will get your message seen and heard in crowded and noisy markets.

It sounds like a bit of a cliché to say, ‘No two jobs are the same’, but there’s truth to it. We go in fresh to every project, get tactical when deadlines are tight, and dive even deeper when long-term projects are put in front of us. We want you to trust us to get it right, and sometimes that also means trusting us to wander into the edges of your brief and come back with something a bit left-of-centre. Structure and processes get stuff done, and bravery and flexibility make it fun.

Services

Geology, knowledge, luck, rain. God knows love rules. Gerard Kennedy and Lucy Runnalls. GKLR.

From Heathcote, around the world, a geology career, and back again; this duo grew up entrenched in Australian wine but still forged their own path. Growing and making alternative varieties, GKLR brings something new while respecting the region they learned from.

Central to geology, and G and Lucy’s story, are things that form and reform – the foundation of the brand identity and labels. The labels reference geological drawings, their vibrant colours, organic shapes, and subtle textures are inspired by colourful and textured cross-sections of Heathcote soil and bedrock, with colours that draw from each style of wine and differentiate the range.