Marilyn is a creative agency in Melbourne. For over 15 years, we’ve used strategy and great design to help brands tell their stories and solve businesses’ stickiest problems.
We like to become a part of the furniture – if your furniture was really clever and went home at the end of every day. We ask a million questions, explore heaps of weird left-turns and float dozens of ideas until we settle on whatever will get your message seen and heard in crowded and noisy markets.
It sounds like a bit of a cliché to say, ‘No two jobs are the same’, but there’s truth to it. We go in fresh to every project, get tactical when deadlines are tight, and dive even deeper when long-term projects are put in front of us. We want you to trust us to get it right, and sometimes that also means trusting us to wander into the edges of your brief and come back with something a bit left-of-centre. Structure and processes get stuff done, and bravery and flexibility make it fun.
The Body Shop – What are you shopping for?
When The Body Shop’s Christmas campaign centred on their far-reaching, hugely-beneficial Community Fair Trade programme, we found ourselves a bit stumped. If you get deep in the detail, it’s an amazing story with real impacts for real people all over the world. But it’s a long story to tell, particularly at a time of year when every brand is touting their ethics and no one has spare time on their hands.
So we focused on two things when bringing the campaign to Australia: humanising the Community Fair Trade story, and challenging consumers in The Body Shop’s signature irreverent, confident style.
The TVC and outdoor changed tack from the illustrated global campaign to show the faces of The Body Shop’s partners, alongside a local headline that asked shoppers to consider the real impact of their shopping.
“What are you shopping for” came to life through outdoor, a TVC created using various sourced clips of CFT partners, a newspaper designed and produced for Australia and New Zealand and distributed through pubs, cafes, retail, and custom-built pop up newsstands in busy shopping centres around Australia.