Marilyn is a creative agency in Melbourne. For over 15 years, we’ve used strategy and great design to help brands tell their stories and solve businesses’ stickiest problems.

We like to become a part of the furniture – if your furniture was really clever and went home at the end of every day. We ask a million questions, explore heaps of weird left-turns and float dozens of ideas until we settle on whatever will get your message seen and heard in crowded and noisy markets.

It sounds like a bit of a cliché to say, ‘No two jobs are the same’, but there’s truth to it. We go in fresh to every project, get tactical when deadlines are tight, and dive even deeper when long-term projects are put in front of us. We want you to trust us to get it right, and sometimes that also means trusting us to wander into the edges of your brief and come back with something a bit left-of-centre. Structure and processes get stuff done, and bravery and flexibility make it fun.



Working closely with Matt, we started by building the brand’s story and let the labels follow. His cycling background and passion steered the ship, drawing visual and verbal cues from the world of rouleurs, grimpeurs, puncheurs and sprinteurs.

While designing a system for his labels that could easily accept new additions and differentiation between ranges, we hauled ass up Ben Lomond in Tasmania to shoot the incredible scenery and bike-riding bliss (pain) for a launch campaign.