Marilyn is a creative agency in Melbourne. For over 15 years, we’ve used strategy and great design to help brands tell their stories and solve businesses’ stickiest problems.
We like to become a part of the furniture – if your furniture was really clever and went home at the end of every day. We ask a million questions, explore heaps of weird left-turns and float dozens of ideas until we settle on whatever will get your message seen and heard in crowded and noisy markets.
It sounds like a bit of a cliché to say, ‘No two jobs are the same’, but there’s truth to it. We go in fresh to every project, get tactical when deadlines are tight, and dive even deeper when long-term projects are put in front of us. We want you to trust us to get it right, and sometimes that also means trusting us to wander into the edges of your brief and come back with something a bit left-of-centre. Structure and processes get stuff done, and bravery and flexibility make it fun.
Powershop – It’s your solar
We convinced more solar panel owners to switch to Powershop through a digital campaign that addressed the realities of owning solar panels.
Powershop’s brand positioning focused on turning a complex, confusing and seemingly untrustworthy energy industry on its head, and our solar campaign needed to both ladder up to this positioning and help acquire new solar customers.
The campaign strategy honed in on a moment of realisation we found many customers experienced, one that takes them from their idealistic expectations of owning solar panels to realistic and more nuanced needs. Most of the big players and Powershop’s competitors were focused on the former, leaving an opportunity for us to stand out in a way that was true to the brand’s positioning on transparency, fairness and greener energy.
We made Powershop the home of solar education, the only provider that actively wants consumers to power up their solar literacy and get the most out of their systems.
A social and digital campaign launched in September, just in time for sunnier, longer spring days. To support the campaign and lock down Powershop as the home of solar education, we came up with and created the content for a solar hub on the brand’s website. The site went deep on the topics we knew customers needed and wanted more information on.