Marilyn is a creative agency in Melbourne. For over 15 years, we’ve used strategy and great design to help brands tell their stories and solve businesses’ stickiest problems.
We like to become a part of the furniture – if your furniture was really clever and went home at the end of every day. We ask a million questions, explore heaps of weird left-turns and float dozens of ideas until we settle on whatever will get your message seen and heard in crowded and noisy markets.
It sounds like a bit of a cliché to say, ‘No two jobs are the same’, but there’s truth to it. We go in fresh to every project, get tactical when deadlines are tight, and dive even deeper when long-term projects are put in front of us. We want you to trust us to get it right, and sometimes that also means trusting us to wander into the edges of your brief and come back with something a bit left-of-centre. Structure and processes get stuff done, and bravery and flexibility make it fun.
Elwood Bathers’ identity looked back at Elwood’s heyday, because owner Joel knew that was the way forward for the beachfront business. When he first checked out the site, outside the doors on one side there was a busy, tight-knit community. On the beach side, things were much quieter. HI!!!!!
So we looked to the days when Elwood beach was the place to be and embraced the sandy side of the restaurant, seagulls and all, in developing the identity, signage, menus, coasters and other collateral.