The Body Shop Art Installation
Advertising, Art Direction, Featured

The Body Shop Art Installation Advertising, Art Direction, Featured

 

From Sunday 7th February to Thursday 11th February 2016, contemporary visual artist Ash Keating, Rus Kitchin aka AIM and brainchild of Glasshaus, Paul Hyland, were at the Flinders Street Amphitheatre of Federation Square doing what they do best.  
 
Over the course of three days, each artist created their own piece of work and applied it to a 20 foot container, according to their own expertise and disciplines.
 
Each artist was asked to create a custom piece of artwork that communicates the Change in The Body Shop’s value commitment from the existing 5 values Against, Support, Activate, Defend and Protect to ‘Enrich Not Exploit. (It’s in our hands)’
 
The final reveal was a custom piece of artwork created by street artist Eine for the limited edition Body Shop hand cream that was the first product launched in line with the new commitment.

Marilyn and Sons is an award winning Australian creative communications agency with a talent for ideas that deviate from the expected, and demand your attention.

Operating in the hazy margins between design and advertising, we execute communication solutions across the full spectrum of digital and print media, for a diverse array of industries.

Drawing upon over 30 years of experience, we have in-depth, hands-on expertise in fashion and lifestyle, beer, wine, food, music and the arts. Bringing this knowledge and understanding to each and every project we ensure our clients' brands connect meaningfully with their customers, whatever the medium.

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